About the Journal

Editor : Dr. R Venkataraman
Online ISSN : 2582-0923
Print ISSN : 0974-7028
Frequency : Bi-Annual
Publisher : Adarsh Vidya Sangh

Adarsh Institute of Management and Information Technology is one of the premier management institutions in Bangalore. It is the business and IT education service provider of Adarsh Vidya Sangh, founded to groom and develop efficient managers and business leaders in an integrated learning environment of research, consultancy, training and development.

In the pursuit of bringing ideas for management practitioners beyond their typical boundaries and academic excellence, AIMIT has been publishing a journal-Adarsh Journal of Management Research (Print ISSN 0974-7028 and Online ISSN 2582-0923).

I request you to contribute your research paper(s)/article(s)/case studies/Book Reviews/Bibliography, etc in the areas of Management (Marketing, International Business, Human Resource, Finance and Production/Operation) and Information Technology for our refereed journal.

I firmly believe that your contribution will enrich the academic and intellectual content of the journal along with opening up of new vistas of research.

Looking forward to your valuable contributions

Current Issue

Volume 14, Issue 1, March 2022
Published: 2022-03-12

From the Editor's Desk

  • From the Editor’s Desk

      R. Venkataraman
    DOI: https://doi.org/10.21095/ajmr/2022/v14/i1/171538


  • Technology - Enabled Consumer - Centric Innovations by FMCG Sector during the Pandemic

      Venkatesh Ganapathy
    DOI: https://doi.org/10.21095/ajmr/2022/v14/i1/171528
  • Impact of Blended Learning System Through Online – Perception of Students – an Empirical Study

      R. Ravichandran, N. Sathyanarayana
    DOI: https://doi.org/10.21095/ajmr/2022/v14/i1/171529
  • The Emergence of the Concept of ‘Bad Banks’ - A Boost to Strengthen Indian Banking

      Harinakshi, Narayan Kayarkatte
    DOI: https://doi.org/10.21095/ajmr/2022/v14/i1/171530
  • A Study on Problems Faced by Women Entrepreneurs in and Around Tirupati, Andhra Pradesh

      V. Lava Kumar, N. Sathyanarayana, Santhosh Y
    DOI: https://doi.org/10.21095/ajmr/2022/v14/i1/171531
  • Financial Avenues for Start-Ups

      Amruta N, Chaithra N, Amulya
    DOI: https://doi.org/10.21095/ajmr/2022/v14/i1/171532
  • Enhancement of Learning With a Blend of Content, Media and Technology: a Case Study of Byju's

      Rashmi N, Koushik K
    DOI: https://doi.org/10.21095/ajmr/2022/v14/i1/171533

Website Review

  • Website Review for 3M Company https://www.3mindia.in/3M/en_IN/company-in/

      Nivedita Patil
    DOI: https://doi.org/10.21095/ajmr/2022/v14/i1/171534

Book Review

  • On Becoming a leader by Warren Bennis

      Seema Benakatti
    DOI: https://doi.org/10.21095/ajmr/2022/v14/i1/171535
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