Digital Marketing Strategies: A Case Study on Meesho

Abstract

One of the fastest-expanding business platforms is digital marketing, which allows companies to connect with and reach their target audience. The main objective of this case study is to explain Meesho's digital marketing approach. In India, Meesho is the most popular internet platform. It offers more than 650 different products at low prices with free delivery. Meesho offers individuals the opportunity to become resellers. With more than 50 thousand products, the company offers stock. You can find ethical clothing, western wear, accessories, or household goods on this platform. Investigate the company's online presence to get an insight into its success and improve its business. They make it easier for small businesses to communicate with their customers. To communicate with its end customers, the company uses digital channels such as email marketing, social media, influencer marketing, search engines, and content marketing. A close examination of marketing tactics identifies the key components that facilitated the company's expansion and customer acquisition. Secondary data from various information sources was used as the methodological approach for the study. To illustrate the function of digital marketing techniques on e-commerce platforms, the author focuses on the case study example. Furthermore, this case study shows how Meesho has improved the customer experience and marketing strategy by utilizing data analytics and customer insights. Furthermore, this case study provides insightful and useful lessons for companies looking to maximize their digital marketing initiatives. It highlights the importance of strategic planning, segmentation, engagement strategies, and benchmarking digital marketing success against e-commerce competitors.