Wildcraft - Rising In Times Of Adversity

Abstract

“In times of uncertainty, the ability to adapt is an important source of a firm’s competitive advantage. The pandemic has brought to cognizance the critical importance of strategic and operational agility. Business strategy should be more frequently used to detect and navigate unanticipated shifts in the market, such as shocks to the demand of products and services or disruption of established business models. In terms of operational agility, operations will have to be reinvented to increase resilience to environmental jolts.”- Oleana Kacperczyk, London Business School