A Study on Customer Satisfaction of Urban Company in Beauty Services with Special Reference to Bengaluru City

Authors

  •   Anitha G H 1 Associate Professor Department of Management Studies & Research, Global Academy of Technology, Bangalore – 98, India

Keywords:

E-Commerce, B2B, Word of Mouth, Customer Retention, Customer Expectation, Customer Perception.

Abstract

The service Industry is designed for such professionals that supply services, or intangible goods, to consumers. Unlike the manufacturing sector, which produces physical product that is sold to the public, the service industry gives services to satisfy the need of customer. The individuals who make up this industry are professionally hired to perform tasks. Companies use various modes to provide services. One of them is E- commerce. The present study was undertaken to measure the customer satisfaction of women using urban company beauty services, demographic market segmentation of customers and also relationship of customer satisfaction on various factors like age, income and income of the customer.

Downloads

Published

2024-05-31

How to Cite

G H, A. (2024). A Study on Customer Satisfaction of Urban Company in Beauty Services with Special Reference to Bengaluru City. Adarsh Journal of Management Research, 14(2), 16–25. Retrieved from http://adarshjournals.in/index.php/ajmr/article/view/173213

Issue

Volume 14, Issue 2, September 2022

Section

Articles

References

Parisa Islam Khan, Ayesha Tabassum (2010) Service quality and customer satisfaction of the beauty-care service industry in Dhaka:A study on high-end women’s parlours. The Journal of Business in Developing Nations, Vol. 12.

A.K.Subramani (2015) Customer satisfaction and service quality towards naturals parlor, Chennai. ZENITH International Journal of Multidisciplinary Research, ISSN 2231-5780 Vol.5 (6).

Parisa Islam Khan, Ayesha Tabassum (2010) Service quality and customer satisfaction of the beauty-care service industry in Dhaka:A study on high-end women’s parlours. The Journal of Business in Developing Nations, Vol.

M. Sureka, K. Sahayajenci and A.K.Subramani (2015) Customer satisfaction and service quality towards naturals parlor, Chennai. ZENITH International Journal of Multidisciplinary Research, ISSN 2231-5780 Vol.5 (6).

Dr. S. SUKUMAR, Ms. S. Preethi Dayana, (2015) A study on customer satisfaction towards the services of green trends in trichy. International journal in management and social science. ISSN: 2321-1784.

Vidya B. Panicker1, Dr. Khalil Ahmad Mohammad (2017) A study on the service quality attributes of parlour service employees and their contribution to customer satisfaction in the beauty care service industry. International Journal of Business and management invention.ISSN: 2319 – 8028 Vol. 6.

Lina Gegeckaitė (2011) Factors of customer satisfaction on services. Global Academic Society Journal: Social Science Insight.ISSN: 2029-0365 Vol.4

Bashi Sara Ghafeleh, Hanzaee Kambiz Heidarzadeh, Nikoumaram Hashem (2016) The effect of service contact personnel attributes On customersatisfaction and purchase intention. Maketing and management of innovations. Udc 331.1:330.163.11

Calin Qurau, Ashok Ranchhod (2011) Measuring customer satisfaction: A platform for calculating, Predicting and increasing Customer profitability. Journal of Targeting, Measurement and Analysis for Marketing.Vol. 10, 3, 203-219

Hair Salon Business. Cengage Learning. Vol.34.

Athulya V, M.Ramya (2019) Consumer Preference and Brand Awareness towards Cosmetic Product in Calicut City, Kerala. International Journal of Recent Technology and Engineering. ISSN: 2277-3878, Volume-7 Issue-5S.