Volume 13, Issue 1, September 2021

Published: 2022-01-28

From the Editor's Desk

  • From the Editor's Desk

      R. Venkataraman
    iii-iii
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    DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167767

Articles

  • Pricing Strategies: Strategic Tool to Sustain in Competitive Market

      Archana Lahoti
    1-8
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    DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167768

  • A Study on Preceding Circumstances and Logic Results of Employee Morale and Engagement Among The Service Sectors With Special Reference to Kolkata City

      I. Azma
    9-22
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    DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167770

  • Artificial Intelligence and Conversation Commerce: A Review on Chatbot Technology and Its Impact During COVID 19 on Online Retailing

      Radhika Pillarisetty
    23-29
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      • Abstract views: 215 times| Download: 24 times
    DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167771

  • A Study About Job Stress And Job Satisfaction Faced By IT Employees In Their Workplace (with Special Reference To Coimbatore City)A Study About Job Stress And Job Satisfaction Faced By IT Employees In Their Workplace (With Special Reference to Coimbatore City)

      A. Vini Infanta, G. Nagarajan
    30-35
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    DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167773

  • Stress Among Sports Team Captains at University Level in Tamil Nadu

      T. Frank Sunil Justus, George Abraham
    36-46
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    DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167774

  • Algorithmic Trading - An Elixir for The Busy Trader?

      Chaya Bagrecha, Sagara R. M., Pranit Oswal
    47-50
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    DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167775

Book Review

  • Drive To Thrive: What it Takes to Become an Inspirational Manager - Sharad Bajaj Thrive

      Rashmi N.
    51-51
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    DOI: https://doi.org/10.21095/ajmr/2021/v13/i1/167776