Volume 2, Issue 2, September 2009

Published: 2016-02-24

Message from the Editor

  • Message from the Editor

      Anitha Ramachander
    1-1
    • PDF
      • Abstract views: 200 times| Download: 21 times
    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88357

Test of Reality

  • Performance Evaluation of Selected Growth Oriented Mutual Funds

      Sathya Swaroop Debasish, Nikhil Chandra Shil
    1-10
    • PDF
      • Abstract views: 193 times| Download: 28 times
    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88359

  • Customer Preferences towards Life Insurance as a Saving Alternative

      Sanjay Manocha
    11-23
    • PDF
      • Abstract views: 201 times| Download: 35 times
    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88360

  • The Impact of Code-Switching and Code Mixing in Advertising

      Sumitra Biswal
    24-34
    • PDF
      • Abstract views: 235 times| Download: 289 times
    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88362

  • Strategic SCM through Information Technology to Encounter Recession-an Empirical Study Based on Selected Firms in Bangalore City

      Cynthia Menezes Prabhu
    35-40
    • PDF
      • Abstract views: 187 times| Download: 18 times
    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88365

  • Investment Analysis with Respect to Midcap Funds

      R. Venkataraman
    41-45
    • PDF
      • Abstract views: 199 times| Download: 64 times
    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88370

Content Analysis

  • Micro-Finance Programmes : Growth, Issues and Challenges

      Saurabh Kumar
    46-54
    • PDF
      • Abstract views: 196 times| Download: 32 times
    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88383

  • Aging Work Force - the HR Perspective

      Manisha Sharma
    55-62
    • PDF
      • Abstract views: 202 times| Download: 30 times
    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88384

A Case Study

  • The Rise and Fall of Subhiksha...?

      S. Ravindra Babu
    63-70
    • PDF
      • Abstract views: 187 times| Download: 910 times
    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88388

Book Review

  • A Better India, A Better World

      N. R. Narayana Murthy
    71-78
    • PDF
      • Abstract views: 205 times| Download: 197 times
    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88390

  • Buy-Ology

      Sumangala Talur
    79-80
    • PDF
      • Abstract views: 184 times| Download: 22 times
    DOI: https://doi.org/10.21095/ajmr/2009/v2/i2/88398