Ramachander, Anitha, and Prasanna Venkatesh. “Marketing Strategies for Perishable Fruits and Vegetables Retail Segment in Supermarket”. Adarsh Journal of Management Research 3, no. 1 (March 1, 2010): 51–61. Accessed October 18, 2024. https://adarshjournals.in/index.php/ajmr/article/view/88374.