Nagadeepa, C. and Pushpa, A. 2015. Apparel Attributes: a Reinforcer on Impulse Buying Behavior of College Students in Bangalore City. Adarsh Journal of Management Research. 8, 1 (Mar. 2015), 55–63. DOI:https://doi.org/10.21095/ajmr/2015/v8/i1/88248.